![]() ![]() A 2004 USA Today article by Gary Mihoces, titled “It is what it is,” pointed out that the phrase had become popular in sports about losses. It is what it is picked up steam in the 21st Century. There is nothing of sham or hypocrisy in it. “New land is harsh, and vigorous, and sturdy. ![]() Lawrence used the phrase when describing the difficulty faced during frontier-era life in Nebraska: According to the New York Times, the phrase it is what it is appeared as early as an 1949 article by J.E.
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